In the life insurance industry and at National Agents Alliance, we use persistency to measure performance. The concept is very simple; if you can’t get policies placed and keep policies on the books your persistency, placement and income falls with it. Whereas, if you can get policies placed and remain on the books, your persistency and placement rises along with your income and recognition within NAA.
You are the CEO of your own business. In order to manage your business well, you will need to master how persistency is calculated. This course will equip and encourage you to achieve better persistency. This course includes a video from Andy Albright about how to calculate Persistency with the Alliance.